what is seo and how does it work

 What is Search Engine Optimization (SEO)?

Let’s start by asking an obvious question: what exactly is SEO? 

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.There’s a great graphic created by Rand Fiskin, co-founder of Moz, that takes from Maslow's Hierarchy of Needs’ pyramid. Fishkin’s ‘Mozlow's Hierarchy of SEO Needs’ looks at how people should execute SEO.

How do search engines actually work

Search engines are used by people when they have a query and are searching online for the answer. Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. That's why 

Google algorithm updates can have a huge impact on brands and marketers so you need to keep on top of them. Remember there’s also social media algorithms to consider for search. 

What Is SEO and How Does it Work?

Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings by knowing how search engines work. We’re here to remove any confusion or complications around SEO - with some insight on how artificial intelligence (AI) in digital marketing fits into the picture. Once you understand the fundamentals, you can learn how to leverage SEO to drive traffic and generate quality leads.