what is digital marketing and career in digital marketing ?

 what is digital marketing?

Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

In the role of digital marketer, you'll be involved in developing an organisation's multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer.

Types of digital marketing

Commonly used digital marketing techniques include:

• social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
• mobile marketing - includes app-based, in-game, location-based and SMS marketing.

• affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Responsibilities

As a digital marketer, you'll need to:

• create and upload copy and images for the organisation's website
• write and dispatch email marketing campaigns
• provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• design website banners and assist with web visuals
• communicate with clients, affiliate networks and affiliate partners
• conduct keyword research and web statistics reporting
• conduct to social media engagement and brand awareness campaigns
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Career prospects

As a graduate, your immediate prospects depend on the size and type of organisation you work for. Due to the fast-changing and developing nature of the digital marketing sector, the more experience you gain early on, the more likely you'll be able to progress into senior roles.

It's usual to start in a junior role, such as digital marketing assistant, from which you can progress to more experienced roles like digital marketing manager, executive or coordinator, within two to five years. There is an increasing requirement to gain further qualifications to enter senior marketing roles.