difference between wordpress and blogger

 What Is Blogger?

Blogger is a free blog hosting service. It’s known for its simplicity and user-friendliness, making it popular among beginners.Since Google owns Blogger, you only need a Google account to log in to your blog. It already includes a free Blogspot subdomain, so your blog address will be www.yourname.blogspot.com.One account can create up to 100 blogs and store thousands of photos and videos. There are no limitations on how many blog posts a user can create. However, the number of static pages created can’t exceed 20.

What Is WordPress?

WordPress is one of the best open-source blogging platforms used by 43% of websites.Users can create any website with WordPress, including a blog, online store, personal website, and portfolio. Many big companies, such as BBC America and Microsoft, use WordPress websites for their businesses.Before installing WordPress, users should buy hosting and a domain name. Many hosting companies, including Hostinger, also offer domain registrations to speed up website building.

What’s the Difference Between Blogger and WordPress?

The main difference is that Blogger is a free, user-friendly blogging platform owned by Google with limited customization options, while WordPress is a more powerful and versatile platform with greater flexibility and control. WordPress offers a range of customization options and has a huge library of plugins and themes to choose from. However, it requires more technical knowledge to set up and maintain. Ultimately, the choice comes down to the user’s specific needs and preferences.

what is digital marketing and career in digital marketing ?

 what is digital marketing?

Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

In the role of digital marketer, you'll be involved in developing an organisation's multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer.

Types of digital marketing

Commonly used digital marketing techniques include:

• social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
• mobile marketing - includes app-based, in-game, location-based and SMS marketing.

• affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Responsibilities

As a digital marketer, you'll need to:

• create and upload copy and images for the organisation's website
• write and dispatch email marketing campaigns
• provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• design website banners and assist with web visuals
• communicate with clients, affiliate networks and affiliate partners
• conduct keyword research and web statistics reporting
• conduct to social media engagement and brand awareness campaigns
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Career prospects

As a graduate, your immediate prospects depend on the size and type of organisation you work for. Due to the fast-changing and developing nature of the digital marketing sector, the more experience you gain early on, the more likely you'll be able to progress into senior roles.

It's usual to start in a junior role, such as digital marketing assistant, from which you can progress to more experienced roles like digital marketing manager, executive or coordinator, within two to five years. There is an increasing requirement to gain further qualifications to enter senior marketing roles.

what is seo and how does it work

 What is Search Engine Optimization (SEO)?

Let’s start by asking an obvious question: what exactly is SEO? 

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.There’s a great graphic created by Rand Fiskin, co-founder of Moz, that takes from Maslow's Hierarchy of Needs’ pyramid. Fishkin’s ‘Mozlow's Hierarchy of SEO Needs’ looks at how people should execute SEO.

How do search engines actually work

Search engines are used by people when they have a query and are searching online for the answer. Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. That's why 

Google algorithm updates can have a huge impact on brands and marketers so you need to keep on top of them. Remember there’s also social media algorithms to consider for search. 

What Is SEO and How Does it Work?

Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings by knowing how search engines work. We’re here to remove any confusion or complications around SEO - with some insight on how artificial intelligence (AI) in digital marketing fits into the picture. Once you understand the fundamentals, you can learn how to leverage SEO to drive traffic and generate quality leads.

WORDPRESS MARKETING

SEM SERVICES

EMAIL MARKETING

SMO SERVICES